In order of information requested, consumers want the quantity of alcohol, followed by calories, carbohydrates, fat, and protein.
They actually handed this survey to the Alcohol and Tobacco Tax and Trade Bureau, an organisation that is seriously considering the move.
It's news to us that wine has any nutritional value. It certainly would struggle to make Atkins, or the South Beach list. I doubt you will ever see it appear along with wholegrains on the food pyramid.
We also don't know anyone who gave nutrition a second glance in the "offie" or bottle shop. The only label many look at is the one that hopefully says "$6.99"
So a better label, more suited to many wine drinkers, may be as follows:
"WARNING: Excess consumption may:
- Make your head hurt tomorrow,
- Cause your liver to fall off (you only need one, anyway),
- Make you feel a lot funnier than you really are,
- Make you cheer for the England rugby team, and
- Cause girls knickers to fall off.
Though perhaps what is needed is simply this label, in bright yellow, and big print:
"Atypical American, er, Amoron? Avoid!"
Well, maybe just in Alabama.
I cannot believe there are people out there thinking this rubbish up. Wine is for enjoyment, socialising and fun. Here at The Wine Ponce, we know plenty of Americans - and none of them are anywhere near that stupid!
There shouldn't be a person in America who doesn't know what excess consumption of wine can do - so take responsibility for yourself!
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